Project Description

WELLA TRENDVISION 2017: OPENING SEQUENCE

Wella invited Jam Creative Consultancy to develop and execute the creative for the opening sequence to launch the TrendVision Awards 2017. Throughout the film, the viewer is taken on an abstract journey through all the elements that go into making the annual show the unabashed celebration that it is. We worked closely with the show producers, Powered By Humans, as well as the creative marketing team at Wella to ensure that the ceremony began on exactly the right note.

The film was created using a mixture of in camera effects and post production techniques to ensure the seamless transition from one element to the next.

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