When Wella decided to host the International Trend Vision Awards 2017 at the Excel, London, it was clear that something special would be needed to produced by the host city. British By Design was the culmination of a special collaboration between the creative team at Wella, show producers Powered By Humans, Creative Director Andy Turner and JAM Creative Consultancy. In particular, JAM’s involvement was to devise, develop and deliver the opening film. The full scale production involved: studio set design, location work, special effects and in-house post production techniques. The results were unanimously celebrated.