In late 2017, Shell and Edelman invited JAM Creative Consultancy to film a unique event in Luzern, Switzerland. Here Scuderia Ferrari Driver and Formula 1 World Champion Kimi Räikkönen was ice karting in sub-zero temperatures and, in the process, pushing Shell V-Power road fuels and lubricants to the limit. It was also an opportunity for Peter Windsor, TV host of The Flying Lap produced by Jam Creative Consultancy to chat to one of the most enigmatic Formula 1 drivers in the world.
Amid extreme weather conditions JAM Creative Consultancy utilised pinpoint precision and a variety of film making techniques, both on the ground and in the air, to complete this film. The finished film has been seen by millions across the globe on a multitude of platforms.