Project Description


Sage accounting software helps businesses of all sizes stay on top of day-to-day running. JAM Creative Consultancy were commissioned in 2018 to tell the story of one such business; residential architects Poulsom/Middleshurst. This film was shot across numerous locations across London and, amazingly, was all shot in a single day.

In addition, one of the requirement was that all those featured were legally not allowed to be professionally hired. This was to ensure the authenticity of the final testimonial. Thus, when communicating to the those featured within the film, all the present crew on set had to pay extra care and attention to ensure the performances were relaxed and natural. This positive working environment was key to the project’s success. Meanwhile, in post-production, composting techniques were used throughout, particularly with computer and smartphone screens, ensuring the Sage software was showcased exactly as intended.