When Opayo, previously known as Sage, wanted to gather testimonials from a diverse range of their customers, they enlisted the expertise of JAM Creative Agency to produce a series of testimonial films. These films aimed to showcase the practicality and essential role of Opayo's accounting software for businesses of all sizes. The project took the crew across the UK and Europe to capture authentic testimonials and relevant footage to complement the customers' experiences.
The campaign included British luxury watch brand Bremont, based in Henley-upon-Thames. The founders, Giles and Nick English, discussed their partnership with Sage and its award-winning accounting software platform. Drone footage was employed over the watchmaker's headquarters, and the crew spent time in their factory and Mayfair shop to provide a comprehensive story that would resonate with potential customers.
In post-production, compositing techniques were used to highlight the Sage software on computer and smartphone screens, ensuring it was presented as intended.
In summary, this film required meticulous planning and extensive pre-production to ensure all elements were in place for the shoot days. Emphasis was placed on capturing genuine testimonials, requiring adaptability from the crew to obtain relevant footage for each testimonial.
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