Sage accounting software helps businesses of all sizes stay on top of day-to-day running. JAM Creative Consultancy were commissioned to create a campaign that told the story of several businesses who all use Sage accounting software including: Bremont watches, Jaguar Land Rover, residential architects Poulsom/Middleshurst and East London start up, Soapsmith.
The UK-wide production took months to complete and utilised multiple crews, including drone pilots. In addition, all those featured were legally not allowed to be professionally hired actors to ensure the authenticity of the final testimonial. Thus, extra care, attention and organisation was needed to ensure the performances were relaxed and natural. This positive working environment was key to the project’s success. Meanwhile, in post-production, composting techniques were used throughout, particularly with computer and smartphone screens, ensuring the Sage software was showcased exactly as intended.