Project Description

FORD: MUSTANG DRIVER EXPERIENCE 2018

In 2018, Ford launched the latest version of their iconic car, the Ford Mustang. To celebrate, Ford invited journalists from across Europe to experience driving the car during a two-week event in Nice, France. JAM Creative Consultancy were on hand to capture the car in action as it breezed to the Southern French Riviera as well as interviewing the journalists about their time behind the wheel. Meanwhile, experiential specialists, Envy, had created an interactive environment allowing all present to understand the car in greater depth and thus JAM included this part of the journey in order to connect the emotion of the driving the Ford Mustang to the science and engineering behind the car. We used using state-of-the-art filming and editing techniques to capture the journalists’ journey from beginning to end and produce a series of beautifully crafted films.

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