Project Description

F1 RACING MAGAZINE RELAUNCH TVC

In April 2017, F1 Racing magazine revamped cover to cover to coincide with the new F1 season. JAM Creative Consultancy were commissioned to create the promotional TV and digital campaign which aired across a multitude of platforms. This concept was devised, developed and delivered using a mixture of in house creative, filming and post-production techniques including green screen filming, compositing and animation.

Several edits were delivered to tailor to different platforms including 60-second, 30-scecond and 20-second versions.

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