Project Description


In 2017, when Alcatel partnered with The Clothes Show as the headline sponsor of the British Style Collective (BSC) event in Liverpool, they asked JAM Creative Consultancy to create new ways to reach their audience. We noted that a key feature of Alcatel’s latest cell phone was the inclusion of virtual reality (VR) software and a VR headset. Given that JAM has in-house VR filming and editing capabilities and kit, we proposed to take the brand’s marketing materials to an entirely new dimension.

The resulting behind the scenes VR films offered Alcatel customers and BSC visitors an immersive insight into what it takes to put together the largest fashion show in Europe.