When Dominican-born dancer and singer/songwriter Willie Gomez released his single "Mojados" through Alacran Records, JAM Creative became his go-to for a range of creative needs. Starting with the design of the pop artist’s logo and the artwork for the single cover, this collaboration extended to various content across platforms. This long-term partnership included creating artwork for subsequent singles like "Tu Logica" and the "Mojados Remix" featuring Sharlene Taule.
JAM Creative's involvement wasn't limited to static visuals; they also handled video production, crafting the pop promo video for Willie’s Spanish language cover of the Wham! hit, "Last Christmas." The music video, filmed in Miami, USA, cleverly paid homage to George Michael's Christmas classic, infusing an '80s vibe through the use of old VHS camcorders. The result was not only well-received by Willie Gomez and the record label but also garnered praise from fans and critics who lauded the retro visuals.
JAM Creative showcased a diverse skill set in this collaboration, including photographic retouching, graphic design, creative direction, and filmmaking. The agency's contribution extended beyond the initial projects, supporting subsequent marketing campaigns with a suite of assets designed to perfection, contributing to the international acclaim of the singer/songwriter.
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