JAM Creative is well-known for both branding and Formula 1® content ensuring that we were the perfect production partner to create a short film about the Life of a Pirelli Formula 1® tyre. The project involved working closely with the in-house Pirelli team and Formula 1® to pen a script and produce a film that was forward facing, whilst being respectful of the heritage associated with the name.
Narrated by Mario Isola, Pirelli Head of Motorsport, the film works through the complexities of designing, developing testing and then launching the new 2022 tyre and beyond.
The film combines an artistic blend of cinematic footage, Formula 1® archive and 3D animation and has been widely praised by both the automotive industry and F1® fans alike.
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